New Harris Poll released last week led some insights into consumer views on mobile payments. Among the highlights of the poll is that more than 60% of respondents believe that smartphone payments will eventually replace cash and card payments. This number is very high when compared with the number of respondents that have actually made (4%), or even witnessed (8%), a smartphone payment. What’s more, far fewer respondents believe that this transition will occur within the next five years. Contrast this with the media “Year of Mobile” pronouncements (that have occurred for the last two years, at least) and one would rightly ask where the disconnect is. Media keeps saying mobile payments are imminent, while consumers seem to be hesitant.
One of the major variables for most consumers in using smartphone payments is the question of security. According to the Harris Poll, “Among those who indicate being either not very or not at all interested in being able to make smartphone payments, security is a clear, if predictable, factor: half (51%) say they don’t want to store sensitive information on their phone, and four in ten (40%) don’t want to transmit sensitive information to a merchant’s device.” (Here is should be noted that there are mobile payment products that allow payments to be made without (1) storing payment data on the consumers phone or (2) transmitting sensitive data to the merchant’s device.) Another significant portion weren’t interested in making smartphone payments simply because they did not own a smartphone.
So I put it to you, reader. What do you think about smartphone payments? Have you made one? Would you make one? What factors or criteria are necessary for you to adopt this new technology? Or are you just waiting for it to reach critical mass so that it’s available in places that you frequent?
