Javelin Strategy & Research released a report today on the Identity Theft Protection market – a market estimated at $2.4 billion in annual revenue. One of the interesting findings of the report is that, while identity theft has seen a 12.5% increase in 2009, the use of ID theft protection services has seen a 42% decline. Analysts for Javelin speculate that many consumers may not perceive ID theft protection or monitoring services as a “must have,” particularly in the present economic environment. The main objective of the report was to evaluate and rate providers of ID theft protection services to identify “best in class” providers. In the course of the research they discovered some interesting findings, including the fact that only about 40% of Gen Y consumers are enrolled in any type of ID protection program.
While the Javelin report notes that the economic conditions have led to a reduced level of participation in ID theft prevention programs, the report maintains that enrollment in these programs is extremely beneficial. The fact remains, though, that when incomes are tight, services such as these can easily be considered a luxury. So how can one continue to monitor their credit situation without paying a monthly fee?
First, and most simply, check your statements. Often people check the balance alone, but it is important to check the transactions, as well. A common practice of credit card and identity thieves is to attempt small transactions to see if they are detected. If they are not detected, they will attempt larger transactions. If you see something, even if it seems inconsequential, that appears unusual or unfamiliar, check it out. Call the merchant or call the bank if you don’t recognize it at all.
Secondly, individuals are entitled to a free credit report on an annual basis. Keeping track of your credit score can certainly assist in identifying accounts that you didn’t open, perhaps, or attempts to change the address on an account. For more information on obtaining free credit reports, you can visit the Federal Trade Commission’s website. It’s also a good idea, as referenced in an earlier post, to monitor your children’s credit reports.
In some cases, you may want to place a freeze on your credit. This makes it a little more difficult for you to open new accounts, but it makes it significantly more difficult for an identity thieve to open an account in your name. In this case, you can contact the three major credit bureaus and ask them to place a “freeze” on your credit. Any time that you try to open a new account, there will be a delay, as the freeze will require confirmation from you personally before a new account can be opened. In most cases, this means that the creditor will have to contact you at your home phone number in order to verify that you do, in fact, want to open the account. There may be some costs associated with placing a freeze on your credit, depending upon whether or not you are the victim of an identity theft attempt and your state of residency. A guide to credit freezes can be found here.
If you do decide that it’s easier to simply enroll in an ID theft protection program, it’s still worthwhile to monitor your statements and accounts. You know better than any organization what is a typical or expected spending behavior for you and your family. Don’t forget about your credit, simply because you’ve enrolled in one of these programs.
Also, while I’ve focused here on individual identity theft, it’s important to realize that business identity theft is one of the fastest growing crimes today. The Better Business Bureau provides some resources for businesses on how to protect your business from identity theft.
Heather Mark, PhD, SVP of Market Strategy