Jul 14 2015
The world is changing. If your business is going to remain relevant and continue to thrive, you need to change with it. Are you ever more than a few feet away from your phone? Most of us carry them constantly, check them many times an hour and even sleep with them. So why shouldn’t we use them to pay for things, too? Mobile payments are no longer some fantasy about the future; they are highly relevant right now, especially among early tech adopters and busy individuals. There are three groups in particular who want the convenience of paying for things with their phones. If you want the business of these three market segments, you need to make mobile part of your business model.
The current batch of teenagers has never known a world that wasn’t digitally connected. They’ve always had the Internet, and they are comfortable with mobile technology. A recent Pew Research Study shows that 78 percent of teens own cell phones, and 47 percent of those cell-phone-using teens own a smartphone. Just as members of this group are completely comfortable sharing their lives on platforms such as SnapChat and Instagram, they are also completely at ease with the idea of pulling out their phones instead of their wallets when they are standing at the register, whether they are buying coffee, new jeans or tickets to a movie. Give them the option that they prefer the most, and they are more likely to choose your business over your competitors.
This is a cohort that is eager to adopt new technology. Millennials find cash cumbersome and would rather pay for goods by swiping their phones than by pulling out cards. More than half of all mobile payments are made by people in the 18-to-34 age bracket. Millennials make up more than one-quarter of the United States population. Experts say that mobile commerce will account for three quarters of the world’s spending by the year 2020. Win over this group, and you have a hold on a powerful consumer segment.
This group is super busy. Moms balance kids, careers and homes. They want things to be quick, easy, convenient and painless. If you make it easy for them to pay for your business’s goods or services by simply pulling out their phones, they will come back to work with you again and again. And they hold the purse strings of America. Seventy percent of consumer spending is done by moms.
Mobile payments are safe, convenient and a growing preference for many segments of consumers. Give your customers this option, and they will repay you with their loyalty.