Sep 1 2011
Building a brand takes time, money, and talent. Consumers generally do not recognize a brand image over-night. In fact, studies suggest that consumers require at least three impressions of a print advertisement before they even remember the company name. A major concern is building a brand that is recognizable, but does not become annoying. When it comes to building your brand online, in the social media platform, what are consumers saying? What is the reach?
An article entitled “How Younger Adults React to Brands on Social Networks” stated that the millennial generation enjoys viewing brands through social media such as Facebook and Twitter and the “older adult generation” is not far behind. These millennial consumers are more likely to “Like” a brand through social media and interact with the content created from that brand; although, they [millennials] do not want to be annoyed with too many posts or tweets. So how often should a brand post relevant material?
The frequency at which brands should post depends on the medium through which they want to send it their consumers. This can be one post a day to multiple postings through a variety of social channels in a single day. Consumers want to know what is going on in their community. For example, if a brand is sponsoring an event, they should tweet or post about the event. Same thing if there are promotions, coupons, contests, etc. As long as the content is relevant to that industry, posting multiple times daily will help increase brand equity.
The trend of social media and the payment space has rapidly become a hot topic. Such technologies as NFC (Near Field Communication) and Geo-location have been integrated into several apps in the marketplace waiting to for consumers to make use of the technology. Consumers being able to tag a storefront, “Like” it, write a review, and make payment at the store all from the same device is powerful for brand equity.
ProPay offers a new mobile payment technology that allows Smartphones to be used, not only as a payment device, but also as a social technology allowing merchants and consumers to create dialogue with each other in real time. ProPay Link allows merchants to set up and push to consumer’s events and promotions to their device. ProPay offers several types of mobile solutions, please read about each through this post.
Travis Allen | Marketing Manager