What type of customer are you? I start with this question because often the way we like to receive information from a company is a starting point in thinking of ways to market to your own customers.
- Are you a customer that gives out your information to be on email lists and loves to internet shop from the announcements you receive?
- Are you a customer that most enjoys receiving bonuses, points or free gifts for shopping?
- Are you a customer that likes a personal call from a company associate informing you of a new product?
- Do you like getting text or tweet updates?
I have found that I’m one of those customers who is most loyal to a company that keeps me informed specifically with a personal touch and I tend to choose companies with excellent customer service over discounts. In fact, my local beauty product supplier knows that when they have their semiannual sale – that if they call me – I put in an order right there on the phone. Sure the discount is what first got me started, but the fact they know I prefer to buy during the sale and use that information to personally call me; they have my loyalty even when there isn’t a sale; and I usually spend much more with them and more often.
Though there is no single right way to market, it is important to keep your customers preferences in mind for your various approaches to be most effective. Often companies will ask a customer, “How did you hear about us?” However, another important question would be, “How would you like to be informed about our future events or offerings?” If you know the way your key customers and worthy new customers prefer to be notified, not only can you target market directly and effectively, you also find out which avenues are most successful and should be focused on.
Here are just a few ideas on how you can stay current with your customers:
- Email marketing blasts
- Tweets through Twitter, Facebook posts and other social media channels
- Direct Mail pieces
- Company news letters
- Phone calls
- Website updates
- Thank you cards
- Cross-sell or inform of additional product or offers
- Well timed rewards or discounts
- Referral bonuses
Staying current with your customers in an effective way can have immediate returns financially; there by helping your business achieve more success.