Entries tagged with “Travis Allen”.

Building a brand takes time, money, and talent. Consumers generally do not recognize a brand image over-night. In fact, studies suggest that consumers require at least three impressions of a print advertisement before they even remember the company name.  A major concern is building a brand that is recognizable, but does not become annoying. When it comes to building your brand online, in the social media platform, what are consumers saying? What is the reach?

An article entitled “How Younger Adults React to Brands on Social Networks” stated that the millennial generation enjoys viewing brands through social media such as Facebook and Twitter and the “older adult generation” is not far behind. These millennial consumers are more likely to “Like” a brand through social media and interact with the content created from that brand; although, they [millennials] do not want to be annoyed with too many posts or tweets. So how often should a brand post relevant material?

The frequency at which brands should post depends on the medium through which they want to send it their consumers. This can be one post a day to multiple postings through a variety of social channels in a single day. Consumers want to know what is going on in their community. For example, if a brand is sponsoring an event, they should tweet or post about the event.  Same thing if there are promotions, coupons, contests, etc. As long as the content is relevant to that industry, posting multiple times daily will help increase brand equity.

The trend of social media and the payment space has rapidly become a hot topic. Such technologies as NFC (Near Field Communication) and Geo-location have been integrated into several apps in the marketplace waiting to for consumers to make use of the technology. Consumers being able to tag a storefront, “Like” it, write a review, and make payment at the store all from the same device is powerful for brand equity.  

ProPay offers a new mobile payment technology that allows Smartphones to be used, not only as a payment device, but also as a social technology allowing merchants and consumers to create dialogue with each other in real time. ProPay Link allows merchants to set up and push to consumer’s events and promotions to their device. ProPay offers several types of mobile solutions, please read about each through this post.

Travis Allen | Marketing Manager

Target marketing, as defined by Wikipedia, is the group of customers that the business has decided to aim its marketing efforts to and ultimately sale merchandise. Effectively targeting the correct market for a company’s upcoming or current product generally will not only help increase sales, but will increase the number of potential customers communicating with each other about the product.  Creating the correct target market takes resources from most departments, but how does a company choose which market is best for their product line and how to effectively drive the marketplace?

Recently, I have been involved in research around ProPay’s Social M-Payments platform ProPayLink (recently known as Zumogo).  The company needed to define its target market for the new, upcoming product.  What were the components we needed to search out? ProPayLink is an application for Smartphone users; therefore we needed to research who used Smartphones, the average income for Smartphone users, what type of Smartphones these consumers used, etc.  Compiling this information helped in the decision factor for the target market and therefore we were able to create the marketing strategy for ProPayLink.

Once the target market has been decided, the next step is to effectively drive it to the marketplace. I have become a big fan of a few select initiatives to take the product to consumers; let me share them with you:

Create a social atmosphere. Social media has become integral in the buzz about any new product offering.  Create multiple channels of social media (Facebook, Twitter, LinkedIn, Google+, Blogger); update regularly and respond to any questions/concerns in a timely fashion.  “By monitoring online conversations about your brand, industry, product or related services, you can strengthen product development, customer service and a variety of other core business functions,” (Defining Social Media Engagement, Mashable.com).

Beta launches work wonders. Your product was made for success; place the product out in the field and test how the marketplace takes to it.  This is the best environment to create positive feedback to take back to developers, marketers, product development, etc. and change/update what consumers are looking for.

Continually update. A product is never finished. It needs to be continually updated and refreshed to keep your target market interested.

Creating the most effective target market for your business’s products can and will be time consuming, but eventually bring consumers to the table. ProPay continually enhances its products for our merchants and offers them a variety of devices to allow their customers to pay.

Find us and Like us!

Facebook: ProPay and Zumogo

Twitter: @propay @zumogoapp

With the celebration of freedom upon us, please join ProPay in saying thank you to all the service men and women for their efforts in making this a great country in which to work and live.  Each of us are blessed to enjoy our freedoms. 

“We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain inalienable rights, that among these are life, liberty and the pursuit of happiness.” ~The Declaration of Independence, Thomas Jefferson.

Happy 4th of July from ProPay.

Travis Allen

Heather Mark and Travis Allen are attending the Visa Global Security Summit this week while our EVP of Risk, Lance Rich is at the MasterCard Risk Symposium.  Based on initial feedback both events are outstanding and packed with valuable information.  ProPay applauds the card brands for hosting such valuable events.  Below is a picture of the ProPay booth at Visa’ summit. 

The ever increasing Android Market, created by Google, recently announced it has removed multiple applications due to security concerns.  So what’s happening? In an article by Jolie O’Dell of  Mashable, she writes, “According to the company, the apps are malware aimed at getting root access to the user’s device, gathering a wide range of available data, and downloading more code to it without the user’s knowledge.”  

The 21 apps which have been removed have been popular downloads.  A rough estimate has been put at 50,000 downloads in total throughout Android users.  O’Dell also states in her article, “…it might be best to take your device to your carrier and exchange it for a new one…”

Being an Android user myself, this is very concerning.  Although my Samsung Vibrant Smartphone is not full of dozens of apps, I take precaution in what apps I do download.  Several simple questions come to my mind before downloading that I think most users should consider. Let me share them with you.

Does the application give a sound description?  This shows developers have allotted time for development, allowing the consumer to know exactly what the application offers, and an actual structure to make sure the app works properly.

Downloads/Ratings/Reviews?  Ratings always make me feel more secure in my decision.  How many positive ratings versus negative feedback?  In the Smartphone world, the audience tends to be generally more technically savvy, so users take time in providing valuable feedback on their apps.  Please read the ratings and downloads before deciding to place the app to your device.

 Developer Info?  Does the app give contact information?  This shows developers would like to know your feedback, what can be improved, and concerns about the design and flow.

ProPay recently launched Zumogo, a social m-payment application available through the iPhone and the Android Market.  The application allows both merchants and customers to interact with each other via bi-directional communication and also to pay through your Smartphone.  All the customer needs to do is upload their credit or debit card to the application.  What differentiates this application to other mobile payment applications is the card information is NOT stored to the consumers device; instead the information is encrypted leveraging ProtectPay®, ProPay’s end-to-end encryption and tokenization process for secure payments.  In the event your device is misplaced or stolen, your sensitive information cannot be accessed from the device or application.

The marketplace knows the Google Android Market is an open environment, but be cautious of which applications to download. The primary concern is your security. Data thieves will take as much information they can; protect yourself.  Remember to read the description and the reviews before you download any app.